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Melbourne, Australia25 November 2025

Search Marketing Conference

25 November 2025 | MELBOURNE
SECURE YOUR SEAT NOW
What Is The
Search MarketingConference?

Australia’s most exclusive SEO & search marketing event.

The Search Marketing Conference is a boutique, one-day event designed for just 60 of Australia’s top SEO specialists, agency leaders, and brand marketers. This intimate format ensures you get direct access to expert speakers, meaningful conversations with peers, and practical strategies you can implement immediately.

Unlike larger conferences, this is a focused environment where every session goes deep into what’s working in SEO, search, and lead generation today. From technical SEO and local search to content, link building, and funnel growth, you’ll learn step-by-step frameworks driving real results right now.

With limited seats and no fluff, it’s the one event where Australia’s SEO community gathers to learn, connect, and sharpen their competitive edge.

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WHAT TO EXPECT
Agency Growth
 
Lead
Generation
eCommerceDigital
Strategies
Epic After
Parties
Growth
Hacking
Community
Building
B2B Marketing
Campaign
Influencer
Marketing
Leveraging AI
In Digital Marketing
Facebook
Advertising
Google
Advertising
International
Keynotes
CRO & Funnel
Optimisation

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AMC SPEAKERS
OUR AMAZING SPEAKERS
Stay tuned as the full list of speakers for the upcoming conference will be released shortly. We have an action-packed roster of high calibre marketers to bring to you!
Stephen Esketzis

Founder & Host of SMC

About Stephen:

Stephen Esketzis is the founder of Australia’s leading digital marketing conference, Digital Marketers Australia and is also the founder of the Pumpkin & Spice skincare, a rapidly growing USA based skincare company. Stephen’s a serial entrepreneur who has grown multiple online businesses and is a leader in customer acquisition and brand building. He’s led the content marketing team at ClickFunnels and also has an expertise in building sales funnels, paid media and organic traffic across multiple niches.

Alexander Ando Michaelson

Partnerships & Community Manager APAC

About Alexander:

Alex is Partnerships & Community Manager APAC at Kinsta, engaging actively with partners, customers, and prospects for Kinsta through in person and online means across the diverse demographics of the Asia-Pacific region with primary focus on Australia. With deep experience also in Japan, Singapore, and the USA, Alex has a background on the agency side and in sales in his own right, targeting meaningful connections that highlight value and speak to individual needs. Managing Kinsta’s partner relationships in Australia and beyond, Alex helps marketers and agency leaders to acquire and retain new customers while streamlining their operations and improving their ROI.

Brie Moreau

Founder of White Light Digital Marketing

About Brie:

Brie Moreau is the founder of White Light Digital Marketing (WLDM) and is a seasoned digital marketer with almost 20 years of experience. He specialises in SEO, CRO, Web Analytics and now Data Science. He has trained Global Marketing Directors of companies like Coca-Cola, Pepsi, BMW, Audi and other fortune 500 companies. WLDM, is a US-based multinational agency with a world-class team of 70+ professionals focused on SEO, CRO, PPC, Web Analytics and Data Science. WLDM specialises in portfolio management for top-tier US private equity firms and e-commerce elites. Focusing on driving traffic, then revenue then exiting the company. WLDM is consistently achieving 7 figure exits and 8 figure exits in the pipeline.

James Norquay

Founder & SEO Director of Prosperity Media

About James:

James Norquay has over 14 years experience in SEO & growth marketing. He started out in digital by building his own websites which generated over 25 million visitors, so he has skin in the game. The Prosperity Media team has worked with some of the largest brands and high growth funded startups in Australia, US and European markets. James founded Prosperity Media in 2012 which was awarded best agency in Australia at the SEMrush awards in 2018. The team of 12 works globally to scale mid to large SEO and digital marketing projects. A regular speaker at events like SMX, DMA, DigiMarCon, StartCon and others, his talks are highly actionable and insightful for all business owners and digital marketing teams.

William Wang

Founder of Black Belt Consulting

About William:

Will Wang is a growth marketer, copywriter, and entrepreneur who built and sold a 7-figure marketing agency. Over the past 8 years, he’s worked with more than 380 clients across industries ranging from SaaS to real estate, helping them generate over $50 million in sales. He’s known for his high-converting email campaigns (often getting 80%+ open rates and 12%+ reply rates) and his practical, no-fluff approach to lead generation.

He now runs ScaleTribe HW – a community and consulting platform that helps small business owners grow faster and easier using proven templates, tools, and guidance built from real-world experience. When he’s not working, you’ll find him surfing, teaching Brazilian Jiu Jitsu, or off on an adventure with his wife and kids.

Harry Sanders

Founder & CEO of Studiohawk

About Harry:

Harry Sanders is the founder of StudioHawk one of the largest global SEO agencies with a team of 120 specialists across Australia, the UK, and the US. He also co-founded Kadi Luggage, a fast-growing travel brand that recently became Myer’s most successful luggage launch.

Peter Macinkovic

SEO Lead at Easygo Gaming

About Peter:

Peter is a Technical SEO Lead with years of experience optimising websites to make life easy for search engine bots

He has worked on web platforms like Shopify, Commerce Cloud, Nuxt.js, Kentico as well as Sveltekit and also previously led some of Australia’s largest web migrations for clients like JB Hi-Fi, T2 Tea, Hairhouse, Coates Hire and Metricon.

Peter is the SEO Lead at Easygo Gaming, using his skills developed over a decade to help the company succeed in the crypto and gambling space

Dejan Mladenovski

Founder Of Shuffle Digital

About Dejan:

Dejan Mladenovski is the Founder & Director of Shuffle Digital, an SEO Specialist agency specialising in Programmatic SEO. Dejan has been in SEO since 2008, & has been working with WordPress since 2011.

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WHO WILL YOU RUN INTO?
CMOs & CEOs
In-House
Marketing Teams
Growth Marketing
Leaders
Advertising
Networks And Platforms
Agencies
Consultants
eCommerce Leaders
Award Winning Agencies & Brands
Including some of the founders and team members who have attended before from
ONE TICKET OF ACTION PACKED DAYS
GET ACCESS TO
World Class Speakers
Every speaker at SMC is carefully selected for their hands-on expertise in SEO and search marketing. No gurus, no fluff—just real practitioners who are in the trenches every day, sharing the strategies behind their campaigns and pulling back the curtain on what’s actually working right now.
past speakers include
Nathan Chan

Founder of Foundr Magazine

Gretta van Riel

Founder of SkinnyMeTea, HeyInfluencers

Fred Schebesta

Founder of Finder.com

Alisha Marfatia

Founder Of The Social Impact

Powerful NETWORKING EVENTS
Everyone knows you come for the content—but you stay for the connections. At SMC, relationships are built, collaborations spark, and real opportunities emerge. Our networking sessions give you the chance to connect with fellow attendees and speakers in a relaxed setting, sharing ideas (and a drink or two) after a big day of learning.
past MIXERS
mastermind-level content
At SMC, every session is carefully curated to ensure world-class content that’s punchy, practical, and value-packed. You’ll learn from keynotes, panels, and deep-dive sessions—all designed to give you strategies you can apply straight away. And with only 60 attendees, you’ll have the rare chance to connect directly with speakers, ask your questions face-to-face, and get clarity on the topics that matter most to you.
Topics Include
Growth Hacking
AI SEO
eCommerce SEO
WordPress SEO
Useing Email In SEO
Content Marketing
Latest SEO Strategies
Australia's best digital marketing conference
4.7 Excellent!
The Search Marketing Conference is an incredible community, bringing together a diverse mix of SEO professionals, agency leaders, and brand marketers. It’s the perfect place to learn and build valuable connections.
James Norquay

Founder, Prosperity Media

I always get so much value from the Search Marketing Conference speakers. Every session is packed with insights I can take back and apply straight away.
Demi Markrogiannaki

Founder, WeTeachMe

DMA literally has in their name why you need to be here. If you’re in Australia and you’re doing marketing, you need to be here.
Tim Soulo

CMO, aHrefs

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BUY TICKETS
Your ticket is the key to all the Australian Marketing Conference has to offer!
SUPER EARLY BIRD
CONFERENCE
sale price $497
full price $1,999
SAVE SAVE $1,500+!

PRICE INCREASING SOON!

Attend Australia's Leading
Search Marketing Conference
  • Standard ticket to 1 full days of the upcoming SMC conference
  • Official conference networking mixer and afterparty by Kinsta (drinks included!)
  • Full day of catered lunch, morning tea and afternoon tea
  • Full access to all the video recordings from the conference (incl. all past conferences)
  • Ticket bundle pricing available on next step!
GET THE
VIP UPGRADE
sale price $697
full price $2,499
SAVE SAVE $1,700+

SPECIAL VIP DISCOUNT!

Attend SMC
And Get All Recordings
  • Standard ticket to 1 full days of the upcoming SMC conference
  • Official conference networking mixer and afterparty by Kinsta (drinks included!)
  • Full day of catered lunch, morning tea and afternoon tea
  • Full access to all the video recordings from the conference (incl. all past conferences)
  • Ticket bundle pricing available on next step!
PLAN FOR THE EVENT
OUR AGENDA
This one day confernce is going to be full of different topics that we’ll be covering in depth with our speakers.
You will network with the industry’s brightest minds.
November25th
1 Day Event Only!
8:30 am
Main room
Register at the front desk. Bring QR Code in your ticket email and pick up your badge for access to the event!
9:00 am
Stephen Esketzis
Main room
Welcome To Conference & Introduction
9:15 am
Brie Moreau
Main Room
Lets Not Pretend We Know How To Rank In LLM's With SEO
10:00 am
William Wang
Main room
Lead Generation Domination: How To Easily Acquire Whale Clients
10:45 am
Morning Tea Break
Morning tea break for all attendees to stretch your legs and grab a coffee and morning tea
11:15 am
Harry Sanders
Main Room
The New Crack of SEO: Getting Hooked on Digital PR for Unbeatable Links (Tales From Growing A 7 Figure Ecom Brand)
12:00 pm
Alexander Ando Michaelson
Main Room
Grow Traffic, Grow ROI: Proven Best Practices From Australia
12:45 pm
Lunch Break
Take a break after a busy morning of sessions with a lunch break.
1:45 pm
Peter Macinkovic
Main Room
Dominating the World's Most Competitive Keywords (While Breaking Every SEO Rule)
2:30 pm
James Norquay
Main Room
Unlocking Organic Growth Across Alternative Channels
3:15 pm
Afternoon Tea Break
Take a break after a big lunchtime session of presentations and settle in before the end of the day!
3:30 pm
Dejan Mladenovski
Main Room
Programmatic SEO in a WordPress World
4:15 pm
Harry Sanders
James Norquay
Dejan Mladenovski
Main Room
SEO Panel: Quickfire Questions With SEO Leaders
5:00 pm
Day 1 Ends & Networking
All inclusive networking drinks for you to enjoy with your fellow attendees and speakers!
 
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The Conference Venue
5.0

Rating: Excellent

Amora Rivewrwalk Richmond
649 Bridge Rd, Richmond VIC 3121

The Venue Is:

Cutting Edge Central Easy Access
Amora Hotel Riverwalk Melbourne is perfectly located just 3 kilometers from the lively Melbourne CBD, nestled along the banks of the Yarra River in Richmond.
Benefits & amenities: 📍 5-minute walk from Melbourne CBD 🍕 Great restaurants a short walk away ☕ Brunch spots nearby and across the road 🍸 Nearby bars and nightlife
FREQUENTLY ASKED QUESTIONS
Who attends the Search Marketing Conference?

Attendees include a mix of SEO specialists, digital marketing managers, agency owners, brand-side marketers, and business leaders who rely on search to drive growth.

When will the agenda be made available?

The full agenda will be published on our website as we get closer to the conference date. We’ll also announce it in our Facebook Group, on Instagram, and via email—so if you’ve purchased a ticket or hold an Annual Pass, you won’t miss a thing.

Do I have to arrive the day before the conference?

It’s not required, but we recommend it. Most attendees choose to stay on-site or nearby so they’re fresh for the event and close to all the networking opportunities happening around the conference.

Do you offer any other methods of payment aside from credit card?

Right now the only method of payment we accept is credit card.

Are tickets refundable? What happens if I can no longer go?

No, unfortunately as laid out in our terms and conditions there will be no refunds on tickets and all sales are final. If you can’t make it to the event and let us know in advance, we can transfer it to someone else on your team or to a colleague (this can only be done a week before the event date)

If you couldn’t make it to the conference for whatever reason, please email us and we’ll be happy to give you a ticket to the next conference instead, however note refunds are not possible.

Can I get a tax invoice for my ticket? My work is purchasing it for me

Absolutely, you will get a tax invoice after you have made your purchase which you can provide to your employer or use for your own accounting purposes.

What People Are Saying About AMC
The entire day is going to be full of different topics that we’ll be covering in depth with our speakers.
Anna Cheng

Head of Growth at Curious Thing AI

Fred Schebesta

Co-Founder, Finder.com

Tim Soulo

aHrefs

Jessica Walker

Consultant

William Wang

Founder of Growth Labz

Our Sponsors
SUPER EARLY BIRD
CONFERENCE
sale price $497
full price $1,999
SAVE SAVE $1,500+!

PRICE INCREASING SOON!

Attend Australia's Leading
Search Marketing Conference
  • Standard ticket to 1 full days of the upcoming SMC conference
  • Official conference networking mixer and afterparty by Kinsta (drinks included!)
  • Full day of catered lunch, morning tea and afternoon tea
  • Full access to all the video recordings from the conference (incl. all past conferences)
  • Ticket bundle pricing available on next step!
GET THE
VIP UPGRADE
sale price $697
full price $2,499
SAVE SAVE $1,700+

SPECIAL VIP DISCOUNT!

Attend SMC
And Get All Recordings
  • Standard ticket to 1 full days of the upcoming SMC conference
  • Official conference networking mixer and afterparty by Kinsta (drinks included!)
  • Full day of catered lunch, morning tea and afternoon tea
  • Full access to all the video recordings from the conference (incl. all past conferences)
  • Ticket bundle pricing available on next step!
November25th
8:30 am
Main room
Register at the front desk. Bring QR Code in your ticket email and pick up your badge for access to the event!
9:00 am
Stephen Esketzis
Main room
Welcome To Conference & Introduction
9:15 am
Brie Moreau
Main Room
Lets Not Pretend We Know How To Rank In LLM's With SEO
10:00 am
William Wang
Main room
Lead Generation Domination: How To Easily Acquire Whale Clients
10:45 am
Morning Tea Break
Morning tea break for all attendees to stretch your legs and grab a coffee and morning tea
11:15 am
Harry Sanders
Main Room
The New Crack of SEO: Getting Hooked on Digital PR for Unbeatable Links (Tales From Growing A 7 Figure Ecom Brand)
12:00 pm
Alexander Ando Michaelson
Main Room
Grow Traffic, Grow ROI: Proven Best Practices From Australia
12:45 pm
Lunch Break
Take a break after a busy morning of sessions with a lunch break.
1:45 pm
Peter Macinkovic
Main Room
Dominating the World's Most Competitive Keywords (While Breaking Every SEO Rule)
2:30 pm
James Norquay
Main Room
Unlocking Organic Growth Across Alternative Channels
3:15 pm
Afternoon Tea Break
Take a break after a big lunchtime session of presentations and settle in before the end of the day!
3:30 pm
Dejan Mladenovski
Main Room
Programmatic SEO in a WordPress World
4:15 pm
Harry Sanders
James Norquay
Dejan Mladenovski
Main Room
SEO Panel: Quickfire Questions With SEO Leaders
5:00 pm
Day 1 Ends & Networking
All inclusive networking drinks for you to enjoy with your fellow attendees and speakers!
1 Day Event Only!

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